Blog Post Titles - Always Use Keywords
If you’re new to blogging, you may not understand the importance of using keywords that are appropriate to your niche and that people are actively searching for in every post you write. But if you are aware that you need to use keywords, do you know how many? How often? Where? There are simple answers to each of these questions.
First, the number of keywords you use in a blog post isn’t as important as the “density” of the keyword or keyword phrase in your article. Density means the number of times your keyword or keyword phrase appears in your text, when compared to the total number of words in your text. As an example, 5 keywords in a 100-word document means that the document has a 5% keyword density.
That’s probably too high for the Internet. Because Google is the search engine that we optimize for (Google has the best traffic and conversion ratios and when you optimize for Google, the other engines fall in line), the appropriate density should be around 2%. It can be under that by a little or above it by a little, but you probably don’t want to get too far above or below.
When Google sees a very high density, the spiders that come to visit your blog may think that you’re trying to spam keywords. That’s a big no-no with the search engines because to them, it indicates that you’re trying to game the system. You could lose your blog listing entirely. But if you have too few keywords, guess what? The spiders won’t know what your blog is about.
Getting the appropriate density isn’t that tough. Just write with a natural tone in your voice, and keep your keyword in mind. Using one keyword to a density of 2% isn’t very difficult at all. In fact, it’s much harder to try and stuff the keywords in!
You want any blog post to contain your keywords, but you also want the text to be natural when people are reading it. You don’t want them leaving because they can’t bear to read what you’ve written. And when it comes right down to it, isn’t the human’s opinion much more important to you than a search engine spider’s?
Yes. That’s so.
But on the other hand, it doesn’t mean that the search engine spiders shouldn’t be considered at all. When you write blog posts for the purpose of sending traffic back to your website or even if you use your blog for business alone, if you don’t prepare your posts with the search engines in mind, you’ll be losing a big chunk of the benefit of having a blog at all.
Also remember to use keywords in your post’s title. This title tag is different from a META tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the and portions) will appear in the title bar of browsers when they view the web page, and the title is probably the most important element of the page to any search engine spider. You can have a distinct title and description for every post you make. All you have to do, if you have a WordPress blog, is install a plugin called “All-in-One SEO Pack,” which I have made a video about installing, at http://easyseotricks.com
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page, and remember Google ranks pages, not entire blogs. So, first, your blog’s title should be comprised of your three main keyword phrases: Dog Training - Dog Supplies - Dog Toys or whatever they are. Then, when you make a post, use the plugin to add a keyword rich title that humans will be curious about. Just be sure to use your keyword first.
Should you include it in your keyword density? Absolutely. It’s part of your post!